About Firstwater

We bring clarity to the online and offline user experience by applying user and customer insights to digital brand experiences. Our practice combines qualitative and guerilla research techniques with visual and UX design to create compelling online brand strategies and experiences based on consumer insights.

Firstwater has been operating on a successful “virtual” model since 2002. Our core competency is in-house and we rely on a nationwide network of partners to provide best-in-class technology services. Our partnerships are seasoned and we have an extensive set of collaboration tools to facilitate teamwork from remote locations.

Firstwater was founded in 1999 to serve the Internet, advertising and business community. We are based in Skokie, Illinois, just outside Chicago.