Creative Direction

Great Creative Direction starts with big ideas. At Firstwater, we use insights gleaned from our understanding of your brand and your target market to create creative solutions that connect and engage with people. To get those insights we bring a wealth of design research tools to understand our audience, understand what makes them click and find an idea that will get inside their heads and stay there.

We are hired by agencies, design firms and some of the biggest brands in the business world to formulate creative strategies that are strategic and help people engage with brands online.

Creative direction is more than just strategy, it’s tactics too. At Firstwater we’ve been working in multi-disciplinary teams for years. We understand how to get team alignment quickly and effectively. We’ll gently stretch your creative staff and get the best ideas out of them. We’ll help them develop their potential. We’ll respect their ideas and help them become the best they can be. We know the tools of the trade and can lead by example. It’s no accident that many of the creative teams that worked under us went on to become clients.

Finally a big idea and a flawless execution is no good if you can’t sell the idea. At Firstwater, we know how to give good presentations. We’re experienced public speakers and storytellers and we can sell the hell out of your creative output. We believe in exceptional deliverables and Powerpoint decks that enhance, and don’t distract from the speaker. We understand that presenting creative is an event for you and your clients and we aim to make sure that it is a memorable event.

Call us today and find out how Firstwater can help your creative team be the best it can be.